CNBC News Releases

CNBC's "Inside Track: Refueling the Business of NASCAR" will premiere on Thursday, July 9th at 9PM, 10PM and 1AM ET.

Jennifer Dauble

CNBC's "Inside Track: Refueling the Business of NASCAR" hosted by Emmy-Nominated CNBC Sports Business Reporter, Darren Rovell, examines a sport that was once seemingly unstoppable. Infamous for its ties to southern bootleggers and famous for filling some of the largest venues in the world - 200,000 fans at some speedways – a decade of growth made it the fastest growing sport in America.

But the rise of the 90s has given way to a new century recession. An imploding car business and shrinking sponsorship budgets are threatening the corporate dollars that are the sport's very lifeblood. NASCAR is now feeling the pressure of the economic implosion as the companies whose names are decaled on the cars are reconsidering their investments. Owned and controlled by the France family, NASCAR is looking at ways to weather the storm.

"Inside Track: Refueling the Business of NASCAR" takes you inside the garage of driver turned owner Tony Stewart and a never before seen look at how NASCAR sponsors are looking for business...from each other. CNBC's Rovell goes one-on-one with NASCAR Chairman & CEO Brian France as well as NASCAR's biggest fan. CNBC takes viewers under the hood for a look at the people behind the iconic American companies that have stuck with this sport, which was born more than five decades ago.

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