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Fast Money

The Might Of Women


Unless you were asleep during the 1970’s (or perhaps not born yet) you know just how powerful and important women are to the nation’s economy.

Well, welcome to the next phase of female buying power.

As the financial crisis begins to unwind and companies begin laying the foundation for post-recession growth it could pay big to add a healthy dose of estrogen to their expansion plans.

The female market represents a bigger opportunity than China and India combined with women controlling about $20 trillion in consumer spending.

Female Buying Power

In fact, women account for more than 60% of the money spent on consumer goods around the world.

And with an estimated 90 million women expected to enter the workforce by 2013 girl power will do nothing but grow.

So what’s the trade?

At almost every store women are decision makers, reminds Karen Finerman. And nowhwere is that more true than at Children’s Place. I think that's the play here. Not only are women, by far, making the purchase decision at Children's Place but the stock is attractively priced.

And I’d look at Walmart , she adds. Colgate and P&G are big suppliers for Walmart and all of the products they make, from toothpaste to diapers, are designed and marketed to women.

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Trader disclosure: On Sept. 21st, 2009, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders; Seymour Owns (AA), (AAPL), (BAC), (EEM), (FITB), (INTC), (RIMM), (RIG), (SBUX); Seymour's Firm is Short (PBR); Adami Owns (AGU), (BTU), (C), (GS), (INTC), (MSFT), (NUE); Finerman Owns (RIG); Finerman's Firm Owns (BAC) Preferred Shares, Finerman Owns (BAC) Preferred Shares And Owns (BAC); Finerman's Firm Owns (WFC) Preferred Shares And Is Short (WFC); Finerman Owns (WFC) Preferred Shares; Finerman's Firm Owns (MSFT), (NOK), (PBR), (WMT), (RIG), (TGT), (PLCE), (HPQ); Finerman's Firm Is Short (IJR), (MDY), (SPY), (IWM), (USO); Terranova Owns (FCX) Puts; Terranova Owns (CAT) Puts; Terranova Is Short (WFC); Terranova Is Short (AA); Terranova Is Short (WYNN); Terranova Is Short (JWN)

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