Sports Biz with Darren Rovell

Nets Create Another Buzz Worthy Promotion: Will It Sell?


The New Jersey Nets are without a doubt one of the most creative teams and judging from their last invention, reversible jerseys that have the opposing players names and numbers, they sure know how to create some buzz.


The latest is the “Your Ticket to a Player” promotion. For $25,000 –- yes, you heard me right –- you get four courtside seats and a one-hour appearance at the location of your choice by a Nets player.

"The basketball side regularly asks us, ‘What can we do to help?’” said Brett Yormark, president and CEO of Nets Sports & Entertainment. “So we came up with this unique ticket plan to sell more courtside tickets and the players jumped on board. Our players are the most accessible in sports and we appreciate all that they do for us. We are seamless between the basketball and business sides of the organization, and that's very important."

Ponying up $25,000 won’t automatically get you Devin Harris, however. Yormark says the players will be based on availability and only 20 packages are being offered.

We’ll have to see how they sell, but for the price tag in this economy, I’m betting it’s Devin Harris or bust on all the packages. Not unless some fifth grader wants to bring in 7-footer Yi Jianlian for height appeal.

Questions?  Comments?