Media Money with Julia Boorstin

New Intel Study Reveals Mobile Etiquette Rules


Ahead of the holiday season Intel is laying down the law about what kind of tech usage is acceptable and what isn't. The chip giant commissioned a "Holiday Mobile Etiquette," hiring Harris Interactive to conduct a carefully weighted poll of 2,625 adults to better understand how people use technology, so it can better create and adapt its products to serve the fast-changing consumer.


It seems like a lot of these answers point to a huge future for netbooks, which of course Intel wants to be integral to. Read on for a couple nuggets that might inform retail trends this holiday season, and some ideas to help avoid mobile faux pas.

Eighty percent of the survey said that there are unspoken rules about mobile technology-- but what are they? More than half those polled said they would be offended if someone attempted to secretly use an Internet-enabled device, like a cell phone, at the table. (I can't imagine there are many holiday parties where there isn't someone secretly texting).

Another surprising stat: 69 percent say that violating unspoken mobile etiquette -- like texting in the company of others -- is unacceptable. See my recent blog on how Social Networking is the new Cigarette-- if you ask me, people are addicted.

But here's the most shocking number that reveals just how inescapable technology is: a full 85% of the study say it's perfectly appropriate to use "Internet-enabled devices, including laptops, netbooks, and cell phones, in the BATHROOM." Only 25 percent of people think it's weird-- or just plain gross -- really?

This follows the finding that the majority of people agree that mobile devices including laptops and netbooks, are part of our daily lives and "society needs to adapt to the fact that people use them all the time." (Sure, I agree, but I'd hope netbooks wouldn't be used on the toilet!)Part of this theory, 55 percent of respondents agree that business demands that people always be connected, even if it means picking up your cell phone during a meal.

The good news: more than half of adults online would send an e-card instead of a handwritten note, and 88% of people would not be offended by an electronic expression of gratitude instead of a note delivered by the postal service.

Still, be careful this holiday season: 87% of people say it's inappropriate to use a mobile device at a religious venue -- yes, even for texting. And those online gift "wish lists"; a third of adults online would be offended if they got one, even if it was from a close friend or family member.

Questions?  Comments?