With a crucial holiday approaching for video game makers, Reggie Fils-Aime, President and COO of Nintendo America, said he expects the close release dates of big-name titles "Call of Duty" and "Super Mario Bros. Wii," out Sunday, to revive the industry from its sales lag.
"That type of back-to-back shot in the arm for the industry is nothing but good news, and right now the industry needs it," he said.
Fils-Aime said he wasn't surprised that Activision's "Call of Duty" set an industry record for first-day sales earlier this week, but he said the challenge will be for the company to maintain strong figures once the hype passes.
He also said that while he considers Apple's app store a growing competitor, Nintendo offers a different form of entertainment than the iPhone.
"While they have a lot of these applications, you know, they're very small chunks of entertainment," he said. "What we do is we provide a full meal in terms of a game you can play for hours on end."
Fils-Aime said that Nintendo will maintain prices at $199 for the Wii and $129 for the DS Lite, but consumers will likely score deals from retailers, who will be slashing prices to draw in customers.
Although video game sales fell 19 percent in October, Fils-Aime said it's important to keep the numbers in perspective, given that the same month one year ago was one of the industry's strongest months ever.