Investors are taking a closer look at the video game trade after Activision’s latest release shattered all kinds of records.
According to the company, excitement about the latest Call of Duty game is so widespread, that after 5 days on the market, the game has raked in a whopping $550 million.
That $50 million more than last year's blockbuster "Grand Theft Auto IV" (from Take-Two Interactive) which sold about $500 million in its first week.
In case you’re not familiar with Call of Duty, it’s a "first-person-shooter" game that lets players portray elite soldiers hunting down targets in locations ranging from South America to Afghanistan.
There is plenty at stake for Activision since "Call of Duty" is likely to account for a sizable chunk of the company's profits in the fourth quarter, analysts say.
And it's only one of many new titles being released for the holidays. In fact, we've put together a list for you.
Expected Holiday Video Game Hits
Game Publisher Ship Date
Uncharted 2 Sony 10/13/2009
Borderlands Take 2 10/20/2009
Call of Duty: Activision 11/10/2009
Modern Warfare 2
New Super Mario Bros. Nintendo 11/15/2009
Assasins Creed 2 UbiSoft 11/17/2009
Source: LCM Research, Gamestop.com, Game Informer
What’s the trade?
I think Activision is a buy, says Guy Adami. I like their valuations and they own more of their licensing than rival ERTS.
I would look at GameStop, says Pete Najarian. But it’s a short-term trade.
For me the video game trade is all about China, says Tim Seymour. I’d play it with Perfect World .
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Trader disclosure: On November 18th, 2009, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders; Seymour Owns (POT), (NUE), (AAPL), (BAC), (EEM), (GE), (INTC), (FXI), (VIP); Adami Owns (AGU), (BTU), (C), (GS), (INTC), (MSFT), (NUE); Finerman Owns (FLS); Finerman's Firm Owns (MSFT), (NOK), (PLCE), (TGT), (WMT), (DRI); Finerman's Firm Is Short (USO), (IJR), (MDY), (IWM), (UNG); Finerman's Firm And Finerman Own (WFC) Preferred; Finerman's Firm Owns (BAC) Preferred, (BAC), (BAC) Call Spreads; Finerman Owns (BAC) Preferred, (BAC); Finerman's Firm Owns (FLS), Is Short (FLS) Calls; Najarian Owns (DELL) Calls; Najarian Owns (EXPE) Calls; Najarian Owns (FXI) Call Spread; Najarian Owns (INTC) & (INTC) Calls; Najarian Owns (LAZ) & short (LAZ) Calls; Najarian Owns (MCD) Call Spread; Najarian Owns (RIMM) Call Spread; Najarian Owns (QLOGIC) Call Spread; Najarian Owns (TXN) & Short (TXN) Calls; Najarian Owns (YHOO) & (YHOO) Puts; Najarian Owns (BG) Call Spread; Najarian Owns (TXN) & (TXN) Call Spread
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For Doug Kass
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