In less than a decade, Google became one of most powerful technology companies in the world. The creation of the Google Internet search engine has changedthe way we interact with information, the Internet, and each other.
Google's creative business sense, innovation and work culture allow them to dominate the search industry and make it a lucrative business.
Click ahead to look Inside the Mind of Google!
Google’s headquarters in Mountainview, CA. Home to some of the brightest minds in the world, it is often described as a fun place to work amid an atmosphere of spontaneous creativity.
CEO Eric Schmidt: “Its an essential part of the Google culture. I tend to think of Google as an extension of graduate school. Similar kinds of people, similar kind of crazy behavior, but people who are incredibly smart and incredibly motivated and have a sense of change, a sense of optimism."
Google’s campus has been called a playground on steroids complete with toys, games, gyms and snacks. There is a team of seven executive chefs working in 18 cafes. Everything is free.
The company strives to keep employees attention on work and off the mundane stuff … like your laundry which Google will do for you...or your commute, Google will drive you.
In 2008, Google earned more than $4 billion in profits – with more than 95 percent of that coming from advertising tied to its search engine.
What makes it so good? Google’s innovative search engine and easy-to-use clean layout have attracted nearly two-thirds of Internet searches done worldwide...that’s almost two billion per day.
Old-world craftsmanship took a gigantic step forward when Arizona boot-maker Paul Bond started advertising on Google. For decades he relied on word of mouth to sell his product. After advertising with Google, Paul Bond Boots orders instantly spiked more than 20-percent…and they’ve only gone up since then.
George Bond is Paul's son and business partner: "You can hit the people who are actually looking for the product. And in a product such as this, that's (for) a relatively small number of people, but they do know what they're looking for if you'll just help them get there."
It’s so successful…Bond has to literally shut it off so he can catch up on the flood of new orders.
95 percent of Google’s multi-billion dollar profits come from selling AdWords. Its one of the most revolutionary developments in the media world since television itself, says author John Battelle: “"AdWords is what made Google…Google.”
AdWords is what generates the ads – or “Sponsored Links,” you see on a Google results page. You only have to pay for the link when someone actually clicks on the link and goes to the advertisers web site. It’s called “pay-per-click.”
The simple address google.com has become our portal to the world. But did you know that Google keeps its users’ search terms? Some experts are concerned about how much Google knows about you.
Kevin Bankston is a Senior Attorney at the Electronic Frontier Foundation
"Google keeps every search query, what you type into the box, forever. They have every query ever since, you know, they started running this on a few boxes at Stanford. The question is whether that data's identifiable to you."