Price wars and saavy retailers ready to compete on price mean lots of great gifts under $10. Discount retailers such as Target and Wal-Mart have battled over who has the lowest prices on toys, books and DVDs, but this year's deals extend beyond discount stores and include items in home goods, beauty, apparel and technology.
"Stores and shoppers were caught off guard last year," said Ellen Davis, vice president of the National Retail Federation. "This year, retailers really had time on their side to plan ahead. Many of them ordered less inventory, [and] they looked for ways all year long to lower their costs so they could pass these savings along to their customers."
Here are some great gifts for men, women and kids that won’t drain your bank account.
By Krystina Gustafson