Sports Biz with Darren Rovell

Puma: Not Interested In Elin Woods' Endorsement

As Tiger Woods tries to hold on to his endorsements, his wife Elin is rumored to be scoring one.

Tiger Woods' wife, c, stands on the sidelines before the Cardinal game against the California Bears at Stanford Stadium on November 21, 2009 in Palo Alto, California.
Getty Images

Early this morning, TMZ reportedthat Elin, who has done some modeling work, was “very close” to signing a deal with Puma’s Tretorn brand.

The brand, which specializes in boots, shoes and tennis balls, was founded and is still headquartered in Elin’s native Sweden.

Puma spokesperson Kristina Fields told CNBC in a statement: "To correct recent news headlines, Puma has no plans to engage in a brand sponsorship agreement with Elin Woods."

Since Fields said the statement was made only on behalf of Puma, it does not necessarily mean that Tretorn, which was founded in 1891 and acquired by Puma AG in July 2001, isn't interested. An e-mail sent to a Tretorn spokesperson was not immediately returned.

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