ENGLEWOOD CLIFFS, N.J, December 28, 2009—CNBC, First in Business Worldwide, goes inside the cutting edge of high tech where innovation and imagination come together to create modern marvels and iconic businesses.
Beginning Monday, January 4th through Friday, January 8th, CNBC’s Tech Week will feature the following special coverage across the network.
CNBC will premiere four new documentaries:
· Monday, January 4th at 9:30PM ET—"WELCOME TO MACINTOSH"(macheads.cnbc.com)— the story of Apple told by the people who build, use, love, hate, and obsess over the company's revolutionary products. When Steve Jobs and Steve Wozniak launched Apple Computers in 1977, they had no idea the impact their company would have on the world. Now, more than thirty years later, filmmakers Robert Baca and Josh Rizzo take an in-depth look how Apple has created a cult fan base and how Steve Jobs has become a modern day hero.
· Tuesday, January 5th at 10PM ET—"MACHEADS" (macheads.cnbc.com)— a 60-minute documentary, explores the loyalty of Apple fanatics and their obsession with the company and its products. The documentary takes an in-depth examination of just what makes the Mac, the iPhone, and Apple's other products seem like cultural phenomena rather than just consumer electronics.
· Wednesday, January 6th at 10PM ET—"MARRIAGE FROM HELL: BREAKUP OF AOL TIME WARNER" (marriagefromhell.cnbc.com)—reported by CNBC’s David Faber, the one-hour documentary takes viewers inside the story of what has been called the worst deal ever made. Included: candid comments from one of the chief architects of the deal: former Time Warner CEO Gerald Levin- who underwent a stunning reversal of fortune.
· Thursday, January 7th at 10PM ET—"PLANET OF THE APPS: A HAND-HELD REVOLUTION!" (planetoftheapps.cnbc.com)— hosted by CNBC’s Scott Wapner, the one-hour documentary looks at the recent "app" explosion and how they have changed the way we live. Meet the creators who are designing applications and making money. From engineers to everyday people, see how anyone can become an app developer.
CNBC will also broadcast live from the Consumer Electronics Show (CES), the world’s largest consumer technology trade show, in Las Vegas, NV on Thursday, January 7th & Friday, January 8th. CNBC’s Maria Bartiromo will anchor "Closing Bell" (3-5PM ET) and the "Wall Street Journal Report" from CES. CNBC’s Media & Entertainment Reporter Julia Boorstin, and CNBC’s Silicon Valley Bureau Chief Jim Goldman, will provide coverage and interviews from CES throughout CNBC’s Business Day programming. In addition, CNBC’s "Fast Money" (5PM-6PM ET) will bring you the best tech minds on Wall Street to give you the trades during this special week, CNBC’s "Mad Money w/Jim Cramer"(6PM & 11PM ET) will take a look at the top tech stocks to help make you mad money and CNBC’s "Options Action" (Fridays, 8:30PM ET) will have your best tech options trades to play the release of the hottest new gadgets.
CNBC.com will also be at this year’s Consumer Electronics Show keeping users informed on the newest technologies and hot button issues with its special report CES 2010. Launching on Wednesday, January 6th, CES 2010 will include a special edition of Tech Check with Jim Goldman. Additionally, the site will highlight topics such as the major shift from property ownership to data access, 3D televisions to a TV-Volution, and in home energy monitoring devices to last year’s green washing issues and what will get this year’s push as the green technology. For more information, log on to http://ces.cnbc.com.
CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to more than 340 million homes worldwide, including more than 95 million households in the United States and Canada. The network's Business Day programming (weekdays from 5:00 a.m.-7:00 p.m. ET) is produced at CNBC's headquarters in Englewood Cliffs, N.J., and also includes reports from CNBC news bureaus worldwide. Additionally, CNBC viewers can manage their individual investment portfolios and gain additional in-depth information from on-air reports by accessing http://www.cnbc.com.
Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://nbcumv.com/cnbc/.