CNBC News Releases


Jennifer Dauble

CNBC's BUSINESS MODEL: INSIDE THE SPORTS ILLUSTRATED SWIMSUIT ISSUE will premiere on Tuesday, February 9th at 9pm ET. The show will repeat that night at 10pm ET, 12am ET and 1am ET.

It will also air on the following dates (ALL TIME ARE EST):

Friday, February 12 at 9p and 12a

Saturday, February 13 at 7pm

Sunday, February 14 at 10pm

Monday, February 15 at 8pm (President's Day) Saturday, February 20 at 8pm Sunday, February 21 at 8pm Monday, February 22 at 1am

It’s a multi-million dollar secret kept under wraps every year. But when all is finally revealed, it’s a global sensation like no other.

CNBC’s Darren Rovell takes an unprecedented look inside the Sports Illustrated Swimsuit Issue, a multimedia franchise that has made more than 1 Billion dollars for its parent company Time Inc. and continues to print its own profits.

Business Model: Inside the Sports Illustrated Swimsuit Issue premieres Tuesday, February 9th at 9PM ET.

About CNBC:
CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to more than 340 million homes worldwide, including more than 95 million households in the United States and Canada. The network's Business Day programming (weekdays from 5:00 a.m.-7:00 p.m. ET) is produced at CNBC's headquarters in Englewood Cliffs, N.J., and also includes reports from CNBC news bureaus worldwide. Additionally, CNBC viewers can manage their individual investment portfolios and gain additional in-depth information from on-air reports by accessing

Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at

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