By the Numbers

Earnings Preview: McDonald's


McDonald's, the world's largest fast food chain restaurant, is scheduled to report fourth-quarter results before the opening bell on Friday, January 22. 

The consensus First Call EPS estimate stands at $1.02 compared to last year's gain of $0.87, while revenue is expected to increase by 6.8% to $5.94 billion. 

What follows are some facts and figures on how McDonald's shares traded in the most recent earnings reports. 


  • Missed revenue estimates for 4 of the past 8 quarters

  • Beat EPS estimates for 7 of the past 8 quarters, met once

  • Beat annual EPS estimates for 4 of the past 5 years

  • Dollar impact? In 2008, 66% of revenue derived from outside the United States

  • McDonald's shares are up 1% in 2010, and 21% since the March low

  • Competitors' Performance in 2010: Burguer King -6%, Wendy's Arby's -1%, Yum! Brands 0%, and Starbucks +3%

  • McDonald's shares hit a new 52-week high of $64.75 on November 16, 2009

  • The company's shares are trading 1% above their 50-day moving average

Stock Performance By The Numbers

  • In the past 8 quarters, McDonald's shares fell 2.12%, on average, the day the company reported its quarterly results
  • In 8 of the last 10 earnings reports, McDonald's shares trended up within 22 days, posting an overall average gain of 3.5%(

S&P Consumer Discretionary Sector:

  • Sixth best performing sector so far in 2010, down 0.7%
  • Leaders year-to-date: Lennar +20%,  Sears +19% and Wynn Resorts +12%

Earning Estimates Source: CNBC & Thomson Reuters