Sports Biz with Darren Rovell

Challenging BusinessWeek's Power 100 List

LeBron James

BusinessWeek has come out with its Power 100.

This year, the list is only filled with athletes (no executives), but as with any list, there are some things that have our eyes popping.

Athletes were ranked based on their on-field performance and their off-field endorsement income and appeal.

Here’s the list for you to look at.

I think, for the most part, the list as they defined the parameters, is pretty good, but there are several things I think they struck out on.

  • I think there’s debate on LeBron James at No. 2. There’s an argument to be made that Kobe, with another championship and another year of ranking No. 1 in jersey sales fits that spot better. What Kobe isn’t is No. 12 behind Dwyane Wade (6) and Shaquille O’Neal (9).
  • Albert Pujols is a tremendous baseball player, but outside of St. Louis his off-the-field appeal is next to zero. It seems like, for some reason, the formula especially didn’t work for baseball players. How exactly does Derek Jeter fall behind Pujols, Ryan Howard, Joe Mauer and CC Sabathia?
  • Baseball stars were overstated and tennis stars seem to be understated. Roger Federer (17) behind Larry Fitzgerald (13)? Please. Andy Roddick (79) and Maria Sharapova (80) behind Tim Lincecum (63) and Ilya Kovalchuk (53)? Huh?

Check Out This List of Big Stars / Big Money / Big Impact

Questions?  Comments?