On a whim and based on Darren Rovell's documentary on the with Sports Illustrated Swimsuit Issue, I did a quick scan on how the Dow and S&P performed in years that the magazine cover featured a blonde versus a brunette. I gauged hair color based on thumbnails on the SI Web site. Note: color of wet hair is hard to determine but here are the results...
>> Business Model: SI Swimsuit Issue
47 covers from 1964 until now:
When I shared these findings with Darren, he pointed out that the models' nationality also has an interesting result. According to Bespoke Investment Group, since 1978 the S&P has returned an average 10.6% when an American is on the cover versus a 8.2% average return when a model from another country is on the cover.
Between the Saints winand Brooklyn Decker, are we in for a good year after all?
See the SI covers associated from the best market years on the following pages.
Dow: Up 38.3%
S&P 500: Up 31.5%
Dow: Up 33.5%
S&P 500: Up 34.1%
Dow: Up 27.7%
S&P 500: Up 26.3%
Dow: Up 27.0%
S&P 500: Up 27.3%