Sports Biz with Darren Rovell

Ralph Lauren Makes Most Of Opening Ceremony Role

Countdown to Winter Games

When you see the Opening Ceremony tonight, it might be hard to resist saying "I want that" as Team USA strolls by.

That's because the folks at Ralph Lauren have once again done a tremendous job with its sponsorship.

Sure it's ultra preppy and expensive, but that's the brand.

We love the opening ceremony down jacket, which costs $325, and the track jacket, which you can personalize for $125

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