Sports Biz with Darren Rovell

Mancuso Turns Out To Be Big Winner

Julia Mancuso of the United States celebrates winning the silver medal during the medal ceremony for the Ladies' Super Combined on day 7 of the Vancouver 2010 Winter Olympics
Alexander Hassenstein | Bongarts | Getty Images

There was so much hope behind American skier Lindsey Vonn that many of forgot about Julia Mancuso.

But focus is now on the 25-year-old beauty after she finished behind Vonn in the downhill and also took the silver in the combined yesterday.

And Mancuso, who is now the most decorated American alpine skier, is not done.

She still has a few more chances to win gold including in the giant slalom, where she took gold in 2006.

Her success here in Vancouver should have many of her corporate sponsors — including Visa , Nike , 24-Hour Fitness and Audi — thrilled.

Vancouver 2010 Olympic Games - See Complete Coverage

Her agent Lowell Taub tells us that the best part about her sponsorship portfolio is that Visa, Nike and 24-Hour Fitness are Olympic sponsors, so they can use her for campaigns throughout the games.

Success also gives her a chance to make money selling her "Kiss My Tiara" lingerie on her Web site. Mancuso wears a tiara during the medal ceremonies, part of an inside joke she has with her coach who called her a princess.


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