Consumer Nation

Which Brand Best Captures the Boomer Generation?

Baby Boomers, nearly 80 million strong, have been shaping American culture for decades. With an estimated $3 trillion in spending power, what brands this generation chooses can make or break a product.

Judann Pollack, managing editor of Advertising Age, a brand expert and member of the Boomer generation, put together her top picks for the most significant brands and products that have defined the buying habits of a generation.

We want to know what you think. Which brand best captures the Boomers generation? Let us know by picking your favorite among those in our poll. You can also add a comment below with your pick or email us at

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