While other retailers are hunkering down, Children's Place is planning to expand to new markets within the U.S.
"I'm calling it a turn-up versus a turn around," said Jane Elfers, CEO of Children's Place Retail Stores , in an interview with CNBC.
The strategy appears to be resonating with investors, and Children's Place stock has risen 43 percent since the start of the year.
The retailer announced last month that it will add 65 new stores in Midwest, more than doubling its presence in the region.
"What we bring, I think, is fashion—which they don't have—and then we have the value equation, and the marriage of those two seem to be working very well for the Children's Place," Elfers said.
With these new stores will come new jobs, Elfers said.
In future, Elfers expects international expansion will be a "huge opportunity," but "not right now."
More from Consumer Nation:
Questions? Comments? Email us at firstname.lastname@example.org