"The Rock" is still held by many as a solid name when it comes to insurance and Prudential is reaping the benefits of that image, according to Andrew Kligerman, a life insurance analyst at UBS.
"Their name is 'the Rock' and they're up pretty dramatically," Kligerman told CNBC Monday, describing the insurer's 450 percent rise since March of 2009.
However, Kligerman does not think the run is over yet.
"We think the Rock is still climbing significantly," said Kligerman, citing a "ridiculously low valuation."
Kligerman added he likes the whole insurance sector — but said that Prudential is the "superior franchise."
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Disclosure information was not available for Andrew Kligerman or UBS.