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Borden Milk and Reading Is Fundamental Announce Children's Art Contest Winners in 10 Cities to Receive $1,000 Literacy Grant and Year's Supply of Milk


DALLAS, May 10, 2010 /PRNewswire via COMTEX/ -- Borden Milk is proud to join Reading Is Fundamental, Inc. (RIF) to announce the "Elsie the Cow's Reading Adventures" Art Contest. Borden and RIF have teamed up to promote the joy of reading for local children throughout Texas and Louisiana and to encourage families to fuel up for learning. Borden understands the importance of providing kids with essential nutrients to help develop sharp minds and is supporting education by donating books and reading materials to schools.

As part of a multi-year commitment to support children's literacy, the contest will offer 10 lucky winners a chance to win a $1,000 literacy grant for their local school or a non-profit organization of their choice as well as a prize package, including a year's supply of fresh and delicious Borden Milk, $50 book-retailer gift card, Borden T-shirt, Elsie the Cow stickers, Borden pencils, Borden growth chart and a certificate from RIF.

"RIF is pleased to partner with Borden Milk to promote reading as an essential key to success," says Carol H. Rasco, president and CEO for RIF. "These literacy grants will provide books and reading materials to help children throughout Texas and Louisiana discover the joy of reading." Entrants can submit an original drawing inspired by the theme "Elsie the Cow's Reading Adventures." The art should convey the joy of reading and can include images of books, milk and Elsie the Cow. The contest begins on May 10 and ends on June 30. It is open to children ages 6-12 in the following cities in Texas: Austin, Corpus Christi, Dallas/Fort Worth, Houston, Laredo, McAllen, San Antonio, and Texarkana as well as the following markets in Louisiana: Baton Rouge and Lafayette.

"Borden understands the importance of providing kids with the essential nutrients needed to develop sharp minds and is honored to partner with RIF," said Rick Beaman, president for Borden. "We are excited to give back to our local communities and we want to encourage children across our area to fuel up to be smart with a good book and Borden milk." For more information about "Elsie the Cow's Reading Adventures" Art Contest, including the entry form and official rules, please visit please visit Questions can be sent to

About RIF Reading Is Fundamental, Inc. (RIF), founded in 1966, motivates children to read by working with them, their parents, and community members to make reading a fun and beneficial part of everyday life. RIF's highest priority is reaching underserved children from birth to age 8. Through community volunteers in every state and U.S. territory, RIF provided 4.4 million children with 15 million new, free books and literacy resources last year. For more information and to access reading resources, visit RIF's website at Discover the Joy! About Borden Borden is a local dairy, providing families local, fresh and delicious milk for more than 150 years. Borden's complete product line includes the Plus Line of milks, including Lite Line, Hi-Protein Plus, and Kid Builder, in addition to regular whole, 2%, 1%, and fat-free milk in both white and an array of flavors.

Borden also offers a Borden Organic line, featuring the ergonomic 96 oz.

Perfect-Pour bottle. Along with the extensive milk line, Borden also provides high-quality dairy products including cottage cheese, sour cream, dips and yogurt products.

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