Press Releases

du and Prodea Systems Join Forces to Deliver the Promise of a Comprehensive Digital Life Solution to the MENA Region du Media Lab Has Partnered with Prodea Systems, the Inventors of the Award Winning Digital Life Command Center(TM)


PLANO, Texas, May 10, 2010 (BUSINESS WIRE) -- The partnership provides a new platform that offers du subscribers an unprecedented level of simplicity, connectivity and control in their digital lives. du Media Lab and Prodea are extending the offering to operators across the MENA region starting with UAE.

Prodea's breakthrough platform is built for everyone, and provides a simple interactive experience, requiring no personal computer or technology expertise.

By adopting the connected lifestyle that Prodea provides, subscribers of all ages and technical abilities can now experience a wide array of applications and services on TV, PC and mobile phone platforms, offering a simple, user-friendly solution, and making the vision of a "digital life" a reality.

Prodea's turn-key solution enables service providers to maintain and grow their competitive edge through continuous and timely delivery of new and innovative services to their subscribers over the existing broadband infrastructure.

The first set of applications to be delivered will encompass premium entertainment services integrated with Internet-powered applications and social networking, advanced home networking, home monitoring and security services, as well as a growing array of lifestyle-enriching capabilities, such as education and healthcare -- all through a single, intuitive user interface.

"This partnership is a testament to our commitment to providing our customers with exciting and innovative new services that will enhance and enrich their lifestyles," said Osman Sultan, CEO of du. "Prodea Systems's platform allows us to unite technology and people in a way that has never been done before." "We have developed a platform that for the first time would put the customer in control of managing their everyday life events by providing new and innovative ways to seamlessly access every device and application they desire from a single interface, anytime, anywhere," said Anousheh Ansari, CEO of Prodea Systems. "du is a forward-thinking and fast-moving company that is focused on bringing the best possible consumer experience to the region. We are proud to be a partner and assist du in this endeavor." About Prodea Systems: Prodea Systems, based in Plano, Texas, is a privately held company formed by the Ansari family, inventors and proven entrepreneurs with a history of building companies based on industry-changing technologies. Prodea Systems is their latest endeavor to address the challenges of today's increasingly complex digital home and connected small business environment and combine state of the art technology and simplicity in a single command center for the everyday consumer.

The Prodea Systems platform provides a turn-key, white label solution for traditional and alternative service providers who require continuous and timely delivery of new and innovative services to their subscribers over the existing broadband infrastructure.

Prodea's solution uniquely enables carrier-grade services to be delivered directly to a variety of fixed appliances in the home or automobile, as well as mobile lifestyle devices including smart phones, portable media players or laptops. Additional information can be found at

About du: du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become du customers.

Among du's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between more credit, more time and now 'more international' recharge option with additional credit on international calls) and Self Care.

For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world class teleport (Samacom) and Master Control Room (MCR) facilities.

du products and services for consumers and business are available through du's retail network, currently numbering 33 du shops located in strategic locations across the UAE, more than 3000 authorized dealers or through du e-shop, accessible at du shops are a one stop shop for mobile service, carrier select and the payment of the service bills.

du is 39.5 percent owned by the UAE Federal Government, 19.75 percent by Mubadala Development Company, 19.5 percent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

Awards to date: * du presented with an award for Best Middle Eastern Local Currency Deal 2008 by UK's EuroWeek * du won two prestigious awards at UAE Web Awards 2008. du e-shop portal won the best strategic online portal award in the e-commerce category and du media club website won the bronze award in the media and press category.

* du corporate brand launch campaign awarded a Cristal MENA award in 2008 * du declared 'Best Brand' at Telecoms World Awards Middle East 2007 for innovative branding and outstanding brand success * Second place in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007 * Silver Award for the best website in the ICT category at the UAE Web Awards 2007 * du WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom category in the world for 2007 SOURCE: Prodea Systems and du Media Lab CONTACT: du Channels Communications & Brand Communications Saugat Chatterjee, +971 55 9367045 Public Relations Manager or du Media Lab Fadi Khater, +971 55 9532006 Brand and Marketing Communications or Prodea Andrew Tauhert, +1 214-278-1876 Business Development and Marketing Copyright Business Wire 2010 -0- KEYWORD: United Arab Emirates

United States

North America

Middle East

Texas INDUSTRY KEYWORD: Technology

Consumer Electronics



Mobile/Wireless SUBJECT CODE: Contract/Agreement