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'Duct Tape Marketing' Author to Keynote at VerticalResponse User Seminar Attendees Will Receive John Jantsch's New Book 'The Referral Engine' & Learn The 7 Steps To Email Marketing Success


SAN FRANCISCO, May 10, 2010 /PRNewswire via COMTEX/ -- VerticalResponse, Inc.

(, a leading provider of self-service email marketing, online survey and direct mail solutions for small businesses, today announced that John Jantsch, author and media publisher of Duct Tape Marketing and The Referral Engine will be the keynote speaker at its upcoming User Seminar. Targeted at small businesses, this seminar will be held at the New York Sofitel on Friday, June 11, from 9 a.m. - 1 p.m. ET. The keynote presentation will reveal Jantsch's "7 steps to email marketing success"; attendees will receive a free copy of his new book The Referral Engine.

"It's a natural fit for me to speak at the VerticalResponse User Seminar in New York, as we both have a focus on educating the small business community," said John Jantsch, author of Duct Tape Marketing. "I'm looking forward to meeting small business owners and sharing insights from my new book The Referral Engine that will have a positive impact on their business." Attendees Will Learn: 7 steps to small business marketing success How to create a winning email Extreme list building How social media and email work together "At VerticalResponse our primary focus is on setting up our small business customers for success, and we know they will benefit from hearing advice from this award-winning author," said Janine Popick, CEO of VerticalResponse. "We're also looking forward to speaking with customers about how they benefit from our new Email Creation Upgrade, a product that was announced earlier this year that is saving our busy customers time through a streamlined email workflow." In addition to education on email marketing best practices, attendees of the VerticalResponse User Seminar will receive: The VerticalResponse Take Action Kit including best practice guides, and tips to take what attendees have learned and put this into action VerticalResponse User Seminar Certificate of Completion The Referral Engine book by John Jantsch To Sign Up: For a limited time, the VerticalResponse User Seminar is just $49 per person for this half-day workshop. To sign up for the VerticalResponse User Seminar in New York on June 11, go to: the registration page.

About John Jantsch John Jantsch is a marketing and digital technology coach, award winning social media publisher and author of Duct Tape Marketing and The Referral Engine. His blog was chosen as a Forbes favorite for marketing and small business and his podcast, a top ten marketing show on iTunes, was called a "must listen" by Fast Company magazine.

Jantsch is the featured marketing contributor to American Express OPENForum and is a popular presenter of workshop and webinars for organizations such as American Express, Intuit, Verizon, HP, and Citrix. His practical take on small business is often cited as a resource in publications such as the Wall St.

Journal, New York Times, and CNNMoney.

About VerticalResponse VerticalResponse, Inc. is a leading provider of self-service email marketing, online surveys and direct mail services empowering small businesses to easily create, manage and analyze their own direct marketing campaigns.

VerticalResponse bundles email, online surveys and postcards to offer customers an integrated Web-based direct marketing solution that's intuitive and affordable. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit Available Topic Expert(s): For information on the listed expert(s), click appropriate link.

Janine Popick SOURCE VerticalResponse, Inc. Copyright (C) 2010 PR Newswire. All rights reserved -0- KEYWORD: California