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Entertainment Meets Retail: Rue La La Invite-Only Private Sale Boutique to Feature Whitney Port and Brian Reyes Online Boutique to Open at 11am on May 12 on; Exclusive Event to be Featured on May 11 Episode of the MTV's Reality Series "The


BOSTON, May 10, 2010 /PRNewswire via COMTEX/ -- Rue La La, a leading private sale shopping destination, today announced that it will host a private sale Boutique featuring apparel created by MTV star and designer Whitney Port, star of the series "The City," and fashion designer Brian Reyes. The Boutique will open on at 11am EDT on May 12, 2010. Whitney Port will offer selections from her popular Whitney Eve collection, and Brian Reyes will feature an assortment of pieces from his signature collection. This Boutique was developed in partnership with ELLE Magazine.

Rue La La is a members-only private sale shopping emporium where members discover and shop premium brand Boutiques. Access to Rue La La is by invite only, but for a limited time individuals can join through

The preparation for this Boutique will be featured in the May 11 episode of the MTV reality series "The City." The episode will air at 10:30pm ET/PT.

"I am thrilled to have Whitney Eve featured on Rue La La. This is the perfect showcase to introduce my line to Rue La La members who love fashion as much as I do," said Whitney Port. "Fashion has been a central part of my life since I was working behind the scenes in my father's warehouse. I am exhilarated to be featured in a Rue La La Boutique as an ELLE Modern Designer alongside one of my favorite designers, Brian Reyes." Brian Reyes is renowned for his refreshingly innovative womenswear. His work showcases sophistication, femininity and modernity, coupled with novel shapes and extraordinary fabrics and color. His signature ready-to-wear collection appeals to women of all ages.

"The modern woman I design for is drawn to an environment like Rue La La," said Brian Reyes. "Being part of the ELLE Modern Designers Boutique is an exciting, new venture. I translated my runway pieces in a fresh new way for Rue La La members. My clothes are feminine, colorful and appropriate for women of all ages." "Innovation drives Rue La La. This Boutique represents an unexpected intersection of design and entertainment, which we believe will delight our members," said Ben Fischman, CEO, Rue La La. "The vision of Brian Reyes alongside the vibrancy of Whitney Port and the imprint of iconic ELLE Magazine alongside a phenomenon like MTV's The City is the sort of eclectic mix that makes Rue La La exciting." Rue La La fans will also be invited to chat LIVE with ELLE Creative Director, Joe Zee on the Rue La La Facebook fan page, May 12th at 2pm EDT. Facebook fans can discuss latest fashion trends live with Joe Zee and hear firsthand his top picks from the Whitney Port and Brian Reyes ELLE Modern Designer's Boutique.

Rue La La's private sale emporium features women and men's fashion and accessories, beauty, items for the home, travel and experiences from the best brand names in the world at up to 70% below retail. Boutiques begin every day at 11am EDT and are open for 48 hours.

About Rue La La Rue La La is an exclusive, invitation-only online shopping destination that features premier brands within 48 hours private sale lifestyle Boutiques.

Founded by Ben Fischman in 2008, Rue La La provides it's members with access to premium lifestyle brands for apparel, home, beauty, travel and experiences and more at up to 70% off retail. Rue La La is a part of Retail Convergence Inc.

(RCI), a GSI Commerce, Inc. company (NASDAQ: GSIC). Experience Rue La La by visiting

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