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Research and Markets: Maximizing the E-Mail/Social Media Connection - Marketers Must Integrate Their E-Mail Marketing & Social Media Marketing Efforts


DUBLIN, May 10, 2010 (BUSINESS WIRE) -- Research and Markets ( has announced the addition of eMarketer's new report "Maximizing the E-Mail/Social Media Connection" to their offering.

In 2009 e-mail marketers started to get social, but 2010 will be the year social media makes e-mail marketing more powerful. Social media is a partner, not a threat, to e-mail marketing because it provides new avenues for sharing and engaging customers and prospects.

Even though people are spending more time using social media, they are not abandoning e-mail. The two channels can help each other, offering the opportunity for marketers to create deeper connections.

Marketers must now integrate their e-mail marketing and social media marketing efforts. To maximize effectiveness, they should use these four strategies: Multiply the sharing opportunities by linking e-mail messaging with social media messaging. Provide a broader platform for brand advocates; encourage the best customers to share with friends via social media. Shift the control to the consumer by providing multiple avenues to interact with a company. Use e-mail metrics such as response rate and conversions to enhance social ROI.

Key questions this report answers: How important are social media and e-mail to marketers? How do consumers use the two channels to communicate? Why is social sharing important? How can integrating social media and e-mail give consumers more control over their brand experience and a broader platform to act as advocates? Which e-mail metrics can also be used to measure social media success? Sources/Contributors: Accenture Alloy Media + Marketing ARAnet Bazaarvoice Bigmouthmedia BrainJuicer BtoB magazine Campaigner CMO Council comScore Inc. Cone Econsultancy Email Data Source Equation Research ExactTarget Experian Hitwise Forrester Research GetResponse Goodmail Systems HubSpot Hurwitz & Associates InfoPrint Solutions Company MarketingSherpa MediaPost Communications Merkle Mindshare Opinion Research Corporation Participatory Marketing Network (PMN) ShareThis SiriusDecisions StrongMail Survey Sampling International The CMO Club TurnHere Visible Technologies For more information visit SOURCE: Research and Markets CONTACT: Research and Markets Laura Wood, Senior Manager, U.S. Fax: 646-607-1907 Fax (outside U.S.): +353-1-481-1716 Copyright Business Wire 2010 -0- INDUSTRY KEYWORD: Technology


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