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Research and Markets: Mobile Apps and Consumer Products Brands - 64.8% of Marketers & Publishers Reported Planning to Invest in Mobile Apps This Year


DUBLIN, May 10, 2010 (BUSINESS WIRE) -- Research and Markets ( has announced the addition of eMarketer's new report "Mobile Apps and Consumer Products Brands" to their offering.

Consumer products marketers including food, beverage, liquor, quick-service restaurant brands, household products, personal care, pet and apparel brands have thrown their hats into the mobile app ring. For many marketers, apps are becoming a constituent part of an existing mobile marketing and media strategy.

Want to find a recipe for a 30-minute meal? Chances are there is an app for that. Need to convey an apology through a virtual kiss? Yes, there is an app for that. And if your trousers sport the telltale signs of last nights dinner, theres an app for that, too. There are now numerous mobile apps that fill utilitarian needs, serving up informative tips and educational bits, plenty that offer pure entertainment and others that hover in between.

An overwhelming 64.8% of marketers and publishers reported planning to invest in mobile apps this year, according to a December 2009 survey conducted by DM2PRO and Quattro Wireless. Mobile phones and devices play an important role in consumers lives and are spurring the growth of mobile apps.

Consumer products brands desire closer relationships with their customers and the opportunity to invite them into personal exchanges and immersive experiences. But brands need to develop apps that are useful and valuable. The right kinds of mobile apps tethered to social media can move consumer products marketers closer to their goals.

Key questions this report answers: Why do consumer products marketers need mobile apps? How are consumer products marketers using mobile apps, and what are the related opportunities? What are the best practices for devising a mobile app strategy? What should brands keep an eye on in the quickly evolving mobile landscape? Key Topics Covered: Key Questions Overview - US Smartphone Owners, 2007-2009 (% of total mobile phone subscribers) - Mobile Application Downloads Worldwide, 2008-2013 (millions) Strategic Considerations - Mobile Channel Used for Mobile Campaign According to Marketing Professionals in North America, January 2010 (% of respondents) Starting with the Consumer Apps and the Big Picture Discoverability Portrait of the App User - Mobile Activities of US Mobile Phone Users, by Generation, October 2009 (% of respondents) Shopping Around - Shopping-Related Smartphone Activities* of US Smartphone Owners, Q3 2009 (% of respondents) - Awareness/Usage of On-the-Go Digital Shopping Technologies Among US Grocery Shoppers, August 2009 (% of respondents) Yes, We Have an App for That Tying Consumer Products Apps into the Social Graph Trends to Watch Conclusions For more information visit SOURCE: Research and Markets CONTACT: Research and Markets Laura Wood, Senior Manager, U.S. Fax: 646-607-1907 Fax (outside U.S.): +353-1-481-1716 Copyright Business Wire 2010 -0- INDUSTRY KEYWORD: Technology