Press Releases

Research and Markets: US Internet Users, 2010 - in 2010, 221 Million People in the US Will Be Online, about 71% of the Total Population

DUBLIN, May 10, 2010 (BUSINESS WIRE) -- Research and Markets ( has announced the addition of eMarketer's new report "US Internet Users, 2010" to their offering.

Change is happening within the US Internet population on many levels. The average age of Internet users is rising in tandem with that of the general population, for example, and racial and ethnic characteristics are more closely mirroring those in the offline population.

In 2010, 221 million people in the US will be online, about 71% of the total population. Their numbers will continue to grow, reaching 250 million in 2014, more than 77% of the population.

Internet users are on the go, and they are taking the Internet with them. Thanks to the plethora of mobile devices available, the PC is on its way to being at least a secondary point of access. Still, form follows function. Consumers look to the Internet to facilitate communication above all, then for news and information and now, entertainment. They will adopt the devices that best suit their personal need for communication and information, whether it is a laptop, netbook, smartphone or e-reader.

Marketers already know they are navigating a dynamic digital landscape in 2010.

In five years, the results of some demographic shifts now taking place will become more evident. Internet users will be older, and many will have lower levels of education and annual income. One thing is certain: They will be more diverse racially and ethnically and expect marketing messages to appeal to them.

Key questions this report answers: What is the makeup of the US Internet population? What will it look like in 2014? How much time do consumers spend online compared with other media? How has the recession affected Internet usage? Some Key Topics Covered: Executive Summary Internet Users Internet Households Demographics Media and Mobile Internet Usage The Web Mobilizes Attitudes and Activities Sources/Contributors: Accenture comScore Media Metrix Deloitte Dynamic Logic eMarketer Federal Communications Commission (FCC) Forrester Research Future of Privacy Forum Harris Interactive International Data Corporation (IDC) JiWire JPMorgan Leichtman Research Group, Inc. (LRG) MAGNA Millward Brown Newzoo BV Nielsen Online Pew Internet & American Life Project Pew Project for Excellence in Journalism Razorfish Ruder Finn TargetCast The Nielsen Company The Philips Center for Health and Well-being TNS US Census Bureau USC Annenberg School Center for the Digital Future For more information visit SOURCE: Research and Markets CONTACT: Research and Markets Laura Wood, Senior Manager, U.S. Fax: 646-607-1907 Fax (outside U.S.): +353-1-481-1716 Copyright Business Wire 2010 -0- KEYWORD: United States

North America INDUSTRY KEYWORD: Technology