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Viridity Software's Founder and CTO, Mike Rowan, to Discuss the Future of Data Center Energy Productivity Management at Future-Net Conference and Expo Attendees to Learn How To Leverage Energy Productivity Management to Save Money, Enhance Service Levels,


BURLINGTON, Mass. and BOSTON, May 10, 2010 /PRNewswire via COMTEX/ -- Where: The Future-Net Conference and Expo, taking place at The Boston Park Plaza, Boston, MA, May 10 - 13, 2010 ( When: Wednesday, May 12 at 11:30 a.m.

Presentation Location: Georgian Room (Mezzanine Level) Presenter: Mike Rowan, Founder and CTO, Viridity Software Presentation Abstract: The Future of Data Center Energy Productivity Management Traditionally, power, cooling, and utilization have been monitored and managed separately by three primary groups in the organization - IT/IS management, facilities management and the C-suite (i.e., CIO, CFO and CEO). Each constituent dedicated to maximizing the data center and its assets, in addition to managing expense, but each coming at it from separate corners with very little, if any, inter-communications. Because of this, even the most sophisticated organizations are in a sense, running blind and scared - wondering how much headroom is left and whether or not they are living on borrowed time.

Consequently, the data center is often identified as a cause for stagnation of growth, as it is believed that it will shortly be out of power, cooling, or both. Or perhaps worse, significant equipment and application investments are made that cannot be accommodated in the data center because these resources are now in fact depleted. Or conversely, building margin or headroom into the planning of new resources, that optimization suffers.

Attendees of this presentation will learn: Why current energy productivity management methodologies that focus on how power is delivered to the data center are missing the mark; and why the future will be dedicated to understanding why it is being consumed.

Why data center management needs productivity solutions that enable them to tie their applications to the specific IT equipment that supports them (solutions that include modeling, mapping, and business criticality analysis will be highlighted).

How proper energy productivity monitoring and management can impact both operational and capital expenses (real world case study examples will be used to show how to balance power, cooling, and utilization in order to save money, enhance service levels, and dramatically extend the life of their data center and its assets).

About Viridity Software Based in Burlington, MA, Viridity Software is the leader in energy resource management (ERM) solutions that enable data center smart grids. Its EnergyCenter(TM) data center energy monitoring, measurement and management software provides customers with a cross functional solution for understanding the connection between physical infrastructure, IT equipment and applications.

Once these connections are fully understood, actionable strategies are provided so that customers can run more efficient, less expensive, highly optimized, eco-friendly, sustainable data centers. For further information, please visit:, call: 781-425-2060, or email:

2010 Viridity Software, Inc. Viridity Software and EnergyCenter are trademarks of Viridity Software, Inc. All other brands and products names in this announcement may be trademarks or registered trademarks of their respective holder.

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