Sports Biz with Darren Rovell

Gold’s Challenges Amar’e Stoudemire To Test His Judaism

Source: Gold's

New York Knicks forward Amar’e Stoudemiregarnered a lot of attention in recent weeks for his trip to Israeland the comments that he’d be practicing Judaism, including eating kosher and observing the Jewish holidays.

That got the attention of Marc Gold of Gold Pure Food Products, which has been making kosher products for 78 years. Gold, whose company is the official mustard of the New York Mets and New York Islanders, has now issued a challenge to Stoudemire.

“If Amar’e is really Jewish then there is only one way to prove it,” Gold told CNBC. “How much horseradish can he handle?”

Gold said the challenge will include picking up Stoudemire from his home and taken via limo to Gold’s Horseradish plant in Hempstead, NY. Once there, Gold said he’ll be asked to spend 30 seconds “exploring his horseradish roots.”

If Stoudemire doesn’t burst out crying in the grinding room or after eating a forkful of horseradish on a piece of matzoh and doesn’t fall backwards after smelling a gallon of horseradish placed right before his eyes, he’ll win the challenge.

If Amar’e is really Jewish then there is only one way to prove it.
Gold Pure Food Products
Marc Gold

The payoff?

“We’ll guarantee Amar’e a lifetime supply of Gold’s Horseradish (red, white or extra hot cream style) for him and his family,” Gold said.

Gold said he’ll also donate ten cases of Gold’s condiments, including its mustard products, to a charity or food bank of Stoudemire’s choice for every Knicks win for the next two seasons. And Gold says he’ll step it up for the playoffs, which the team hasn’t played in since the 2003-04 season.

“We will provide twenty cases of mustard to the charity or food bank of Amar’e’s choice for each playoff win,” Gold said.

Even if Stoudemire doesn’t have the mettle to walk out of the horseradish grinding room without tears, Gold said he will still provide the Stoudemire family with horseradish to help celebrate Rosh Hashana, the Jewish New Year, on Sept. 9.

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