Sports Biz with Darren Rovell

Yankees' Cano Scoring Marketing Deals


In an infield that includes Derek Jeter, Alex Rodriguez and Mark Teixiera, it’s easy to overlook Robinson Cano. But the 27-year-old Yankees second baseman is finally reaping the rewards of being a pinstripes mainstay.

Cano Robinson
Getty Images

The Agency, a New York-based sports marketing firm which represents Cano for marketing, has forged agreements for him with four companies.

Cano’s most recognizable spot might be in a new Nike spot that he recently filmed. Cano also signed on with MasterCard as part of the credit card company’s upcoming “Priceless” promotion in which Cano will visit with a lucky cardholder.

Cano recently shot a spot for Bing Mobile that will run in New York City taxis and he’s also agreed to a deal with Cameostars, a company that allows consumers to buy greetings by celebrities on social and mobile networks.

“Robinson is a bona fide superstar and he’s appealing to companies in part because he comes in at a lower cost of entry than an A-Rod or a Jeter,” said The Agency partner Russ Spielman.

Cano, whose career batting average is .310, has been a consistent everyday player for the Yankees for the last six seasons. In 2008, he signed a four-year, $30 million contract with the team.

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