Is the iPad soon to become so ubiquitous, that this upscale gadget will even be sold at Walmart?
That’s the chatter now that both Amazon and Target carry the gadget.
According to published reports the iPad is currently available at 221 Apple Stores 1,093 BestBuy stores, and now 1,743 Target stores.
In fact, according to a note out of Bernstein, iPads could become the fourth-largest consumer electronics category next year.
With new media grabbling more and more market share, how will big media be affected?
For insights the desk turned to media consultant Andrew Heyward, principal at MarketSpaceNext. (In case that name rings a bell Heyward was formerly president of CBS News.)
Don't miss a word of this conversation. Watch the video now!
Fast Money executive producer John Melloy wrote about this trend at length. Click here to go to "iPad Adoption Rate Fastest Ever, Passing DVD Player."
Got something to to say? Send us an e-mail at email@example.com and your comment might be posted on the Rapid Recap. If you'd prefer to make a comment, but not have it published on our Web site, send those e-mails to
CNBC.com with wires.