Sports Biz with Darren Rovell

Ryder Cup Marketing Winner & Loser

Europe Ryder Cup player Graeme McDowell.
Peter Muhly | AFP | Getty Images

The Ryder Cup is now over with Europe winning by one point.

So what golfer made the most out of the event and who lost out?

Our winner is Graeme McDowell.

Our loser is Tiger Woods.

Graeme McDowell: It came down McDowell on the home turf and he won it for the Europeans. Add to that his U.S. Open victory this year and his agent is going to be pretty busy. The question is, does McDowell have too many deals already? Check out this lineup: Audemars Piguet, Callaway, Ballantine's whiskey, Stuburt, Marquis Jet, Louis Copeland & Sons and the Al Naboodah Group (Dubai real estate company).

Tiger Woods: Tiger had a great day today and it was pretty much all for naught. Winning the Ryder Cup would have given Nike a chance to use him, something they haven't done all year.

Questions?  Comments?