U.S. News

Commentary on PR: 'The Bride Is Nervous and Shedding'

Let's get the disclaimer out of the way so I can vent my spleen without remorse:

I don't have anything against the royal wedding (20 million quid for an event watched by the entire kingdom and a lot of the rest of the world besides is a bargain, if you ask me) or firms trying to unapologetically tie in advertising to once-in-a-generation events.

But really, there have gotta be limits to this stuff.

I've been in the news business for about 20 years now, so I get a rather surreal flood of e-mail from all manner of folk extolling their company/product/world view. At CNBC, we do business news, so the royal wedding isn't exactly in our wheelhouse. We report on it with interest, but let's face it: No one is trolling CNBC.com because it's the premiere site for all things Royal.

Soo, imagine my amused surprise when I get an e-mail proclaiming "[ROYAL WEDDING] 2 Mountain Dogs Get Married."

I have to slog through about a thousand e-mails a day. What is THIS doing in my inbox? Me = business news. Why are you pitching me royal dog marriage? I work in Englewood Cliffs, NJ — a mere 700 miles from Saluda, NC (pop. 591) where Duke Brody and Duchess Lou Lou are tying the knot or bone or exchanging chew toys or whatever. A Springer Spaniel and a Siberian Husky... getting married.

There's even a Youtube link to "See DOG video here of how the bride is nervous and shedding"

ARGH, please make it stop.

In the end, I must give grudging respect to Michelle Tennant, the publicist for the event who is also Duchess Lou Lou's alleged Personal Assistant. Who knows? It could go viral.

But… if you can use Will and Kate to shill for dogs in deepest North Carolina, is anything off limits?