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10 Big Successes in Product Placement

1995’s GoldenEye was the seventeenth installment in the James Bond film series, and it featured several firsts. It was the first Bond film to star Pierce Brosnan as 007, the first not based on an Ian Fleming novel and the first released after the end of the Cold War. It was also the first Bond film in which the spy’s automobile of choice was not an Aston Martin. Instead, the British agent got around in a Z3 by BMW. The Z3 wasn’t actually released until months after the film had left theaters, an

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GoldenEye (1995)

1995’s GoldenEye was the seventeenth installment in the James Bond film series, and it featured several firsts. It was the first Bond film to star Pierce Brosnan as 007, the first not based on an Ian Fleming novel and the first released after the end of the Cold War. It was also the first Bond film in which the spy’s automobile of choice was not an Aston Martin. Instead, the British agent got around in a Z3 by BMW.

The Z3 wasn’t actually released until months after the film had left theaters, and in the film it didn’t even feature any neat gadgets. However, its appearance was the first in a three-picture deal that BMW had made with the filmmakers, and it paid off when they received 9,000 orders for the car the month after the movie opened.

Photo: MGM