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LeBron James

The NBA’s LeBron James plays for the Miami Heat, after abandoning the Cleveland Cavaliers amidst great public outcry. “King James” was picked by Cleveland in the 2003 NBA Draft, and he was so savvy with securing endorsement deals that he had already negotiated one with Nike before even setting foot on the professional court.

Today, James' endorsement contracts include the still-active Nike deal, as well as agreements with Glaceau, McDonald’s, Sprite, State Farm and Upper Deck. However, his continued viability as an endorser has been called into question due to his perceived churlish behavior, combined with his team’s June 2011 NBA finals loss.

Photo: sprite.com