CNBC Stock Blog

Buffalo Wild Wings Shares Soar But Strategist Isn't Biting

Jessica Naziri|Special to

While the summer temperatures rise, Buffalo Wild Wings are also catching some heat, hitting an an all time high with shares up by more than 50 percent since last year, according to Matt DiFrisco, equity research director at Lazard Capital.

According to DiFrisco, Buffalo Wild Wings expects total unit growth of 15 percent in 2011.

DiFrisco said that Buffalo Wild Wings have benefited largely because of reduced prices, but adds that the stock is toppish, "wing prices not going to get much lower."

He told CNBC he is "neutral" on the stock despite its strong market performance.

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"Second quarter definitely looks strong for them on a margin front... But getting into the third quarter [Buffalo Wild Wings] might get a little lost in momentum," DiFrisco said.

He added that Buffalo Wild Wings relies heavily on football season to bring in business and could be at risk if there were a NFL lockout, he said. Texas and Ohio football fans both represent 12 percent of business and fewer games would mean less wings sold, DiFrisco added.

"Everybody is discounting and the way they discount is through happy hour—and we are definitely seeing much more incremental competition coming out of the recession," DiFrisco said, referring to the rising costs of labor and the new happy-hour special Buffalo Wild Wings started last November.

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Matt DiFrisco owns no shares in the companies mentioned above.