(ALL TIMES ARE IN ET)
Thursday, August 4th:
10:00 PM CNBC TITANS #12: JACK DANIEL'S
1:00 AM CNBC TITANS #12: JACK DANIEL'S
Thursday, August 11th:
10:00 PM CNBC TITANS #13: LEE IACOCCA
1:00 AM CNBC TITANS #13: LEE IACOCCA
Thursday, August 18th:
10:00 PM CNBC TITANS #14: BARRY DILLER
1:00 AM CNBC TITANS #14: BARRY DILLER
Thursday, August 25th:
10:00 PM CNBC TITANS #15: LEO BURNETT
1:00 AM CNBC TITANS #15: LEO BURNETT
"CNBC Titans" profiles remarkable people who made careers turning the “unthinkable” into reality and companies that grew from humble roots to worldwide recognition.
Get the real stories behind some of the most famous icons, the greatest companies and the giants of industry who helped build them. Discover the key to their fortune and the passion that drove their success. They changed the world and how you do business – and lived to tell about it. Ted Turner, George Foreman, Donald Trump , Hugh Hefner, and Merv Griffin are some of the giants of industry and culture who we have profiled.
Jack Daniel’s (Premieres Thursday, August 4th): Jack Daniel is a man revered by rebels and rock stars. In 1866, four years after Jasper “Jack” Daniel became a licensed distiller at the ripe old age of 16, he founded the nation’s oldest distillery in Lynchburg, Tennessee. For more than 150 years, the distillery’s iconic Jack Daniel’s Whiskey has endured high liquor taxes, prohibition, and even the transformation of its headquarters into a dry county, to become the world’s most popular whiskey with more than $2 billion in sales. Jack Daniel is so beloved that his grave is adorned with two chairs bordering the immense headstone so the many visitors can sit and honor the life of this American titan. But Daniel’s legacy was not just in his whiskey, a favorite of connoisseurs around the world, but also in his numerous philanthropic endeavors.
Lee Iacocca (Premieres Thursday, August 11th): The quintessential brash, bold, imperial CEO of the 1980’s—when this type of chief executive reigned supreme—Lee Iacocca was born to Italian immigrants who owned a hot dog stand in Allentown, Pennsylvania. It’s no surprise then that although he began his career as an engineer for the Ford Motor Company, he quickly gravitated to sales and rose to become president of Ford in 1970. A visionary who had a hand in every aspect of the business, from design to marketing, Iacocca clashed with Henry Ford II and was eventually relieved of his position in 1978, despite Ford posting a $2 billion profit for the year. Ford’s loss was Chrysler’s gain—Iacocca engineered a transformation that brought Chrysler from the brink of bankruptcy to the most envied of the Big Three automakers. Iacocca was so respected as an executive that his autobiography, published in 1984, was the best-selling non-fiction book for the next two years.
Barry Diller (Premieres Thursday, August 18th): Barry Diller's great successes have spanned the media world from movies to television to the Internet. As President of Paramount he oversaw movie blockbusters such as Grease, Raiders of the Lost Ark and Beverly Hills Cop and televisions hits like Laverne and Shirley, Taxi and Cheers. Diller also brought The Simpsons to a then struggling Fox Network. Crossing over to cable, he saw great potential in QVC and other cable programming. Always ready for a challenge and seeing the great possibilities of the Internet, he founded IAC/InterActiveCorp, and acquired websites such as Match.com, Ask.com and Expedia. Along the way, he has had his share of known employees, including Michael Eisner, Jeffrey Katzenberg, Don Simpson and Dawn Steel, all who have been powerhouses themselves. Not bad for a guy who dropped out of UCLA and started out in the mailroom at the William Morris Agency.
Leo Burnett (Premieres Thursday, August 25th): He was advertising's original Mad Man. Not to mention creator of the Jolly Green Giant, Tony the Tiger, Toucan Sam, and the Pillsbury Doughboy. Named by Time magazine as one of the 100 most influential people of the 20th century, Leo Burnett was a giant in the advertising world. Defying all odds, Leo Burnett founded his company in 1935, during the Great Depression, opening a small office on Chicago’s Michigan Avenue. It had one client: the Minnesota Valley Canning Company. And the only reason the company signed with Burnett was because its owner liked “the little guy with dandruff and the rumpled suit.” By the late 1950s, Burnett emerged as a prime mover in advertising's creative revolution, which was now exploding thanks to the rise of television. Burnett was also home to ad man Draper Daniels, creator of the classic Marlboro Man. Daniels was the inspiration for Don Draper, the star of AMC’s hit, Mad Men.
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