Sports Biz with Darren Rovell

‘Evolution’ Dancer Choreographs A Football Version For ESPN

Judson Laipply became as big of an Internet sensation as one could become.

His 2006 YouTube posting of “The Evolution of Dance” has been seen by more than 177 million people.

That led to a second version, "The Evolution of Dance 2," which also proved to be a hit.

On Monday, Laipply took it a step further as ESPN, and its ad firm Wieden + Kennedy, commissioned him to do “The Evolution Of The Touchdown Dance.”


If there’s ever a time to launch a viral video like this, now is the time, as fans can finally get excited about a football season.

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