In a year where gas prices have surged and the economy has stalled, BMW is quietly enjoying a strong year in SUV sales.
Who'd a thunk it right?
This year, BMW SUV sales are up 42% (overall sales up 11.4%) here in US which brings up the question: what's driving the demand for BMW SUV's?
There are actually a combination of factors.
Incredibly, BMW could probably sell even more X3 or X5 SUV's but it's running at close-to-capacity. In fact, O'Donnell says that even if the company could squeeze a few more SUV's out of its Spartanburg, South Carolina plant, it probably wouldn't. O'Donnell wants to make sure BMW matches production to sales.
Even though SUV sales are soaring for BMW, the company is not going to forget about developing smaller, more fuel efficient cars. It just unveiled its i series of electric cars. Those will be on sales here in the U.S. in 2014.
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