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Halftime: Is Microsoft Becoming the New Apple?

The tech faithful descended on Anaheim Wednesday for Microsoft’s developer-focused BUILD conference, where they were treated to a detailed preview of its Windows 8 operating system. And we’re hearing buzz out of the gathering that big things are happening for the tech titan.

According to BCG Partner’s Collin Gillis, who attended the meeting, Windows 8 could become the number one tablet platform over the next couple years.

Microsoft Analyst Meeting

Gillis said the more than 5,000 people in attendance were extremely enthusiastic, so he has no qualms about a lack of apps for the system. He has a buy rating on the stock .

“Fast Money” trader Pete Najarian couldn’t agree more. He has continually liked Microsoft.

“This could be a huge catapult for them as they actually get Windows 8 out there. It gets them in to the mobile space, gets them into the tablet space,” he said. “This could be something that, on top of the dividend yield, gets people excited.”

Speaking of dividends, many on the Street are chattering about a possible hike. Gillis said that if history is a guide, we may hear about a small dividend boost of about two to three cents from Microsoft executives at its analyst meeting, which is set to follow the developers conference after the market closes.

“They give you a nice yield of about 2.8 percent,” he sad. “Plus they are fixing its holes in tables and on the smart phone side,” he said. “Microsoft is a buy here.”

Zach Karabell, however, does not like Microsoft. In a market like this, he thinks you should be in stocks are turbo-charged. Microsoft won’t burn you, he said, but there are about a hundred other possibilities in tech to put your money if you’re looking for the upside.

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Trader disclosure: On Sep 14, 2011, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s "Fast Money" were owned by the "Fast Money" traders; Najarian owns (AAPL); Najarian owns (C); Najarian owns (HPQ); Najarian owns (MSFT); Najarian owns (MRVL); Najarian owns (MS); Najarian owns (DLTR) calls; Weiss Owns (AAPL); Weiss Owns (QCOM); Weiss Owns (COP); Weiss Owns (EUO); Cortes owns (SO); Cortes owns U.S. treasuries; Cortes is short the Australian Dollar; Cortes is short Crude; Karabell own (AAPL); Karabell own (BAC); Karabell own (GS); Karabell own (GOOG); Karabell own (JPM); Karabell own (COH)

For Zach Karabell
Rivertwice Capital is short (XLF)
Rivertwice Capital owns (TGT)
Rivertwice Capital owns (NVDA) calls
Rivertwice Capital is short (SMH)
Rivertwice Capital is short (GLD)
Rivertwice Capital is short (LMT)

For Colin Gillis
** No disclosures

For Gerard Cassidy
** No disclosures

CNBC.com with wires.

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