Amazon.com unveiled Wednesday the Kindle Fire tablet for $199, the latest and perhaps largest contender to Apple's iPad.
Shares of Amazon , the world's largest online retailer, have surged 3,516 percent in the past decade compared to a 5,048 percent gain for shares of Apple (The S&P 500 is up 16 percent during the same period).
With both companies at the top of their games, is there room in the market for two tablets?
The first generation of the Kindle reader was released on November 2007 for $399. Since then, Amazon has aggresively reduced prices for its various tablets to as low as $79.
Apple , which currently dominates the North American tablet market, has a starting price of $499 for the iPad.
Worldwide tablet sales are expected to reach an estimated 43.6 million units in 2011, up 178 percent from 15.7 million in 2010, according to eMarketer, an anlysis and insight company tracking digital marketing.
And despite today's news, eMarketer estimates the iPad will account for 78 percent of global tablet sales in 2011. Of course, the holiday season will be a pivotal point for Amazon's new gadget.
Below are some key facts and figures about Amazon:
Stock Performance & Valuation
*A previous version of the story incorrectly stated November as the date.
Kindle Pricing History
Three Highest Paid Executives
Note: Jeffrey Bezos, Founder and Chief Executive Officer of Amazon.com, ranks fourth on the list, with a total annual compensation of $1.7M.
*Total Calculated compensation figures from Capital IQ include salary, bonuses, estimated stock options and other incentives.
Source:CNBC Analytics, Capital IQ and Thomson Reuters
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