The Guest Blog

Yoshikami: The Passing of Steve Jobs and Why It's Personal

The passing of Steve Jobs, an American icon, has been met with grief and shock despite his well documented health travails. Business leaders and citizens from around the world are mourning the loss of this legendary CEO.

And why are we grieving on this day for the passing of one man? The reason is quite simple; he made a difference in people's lives.

Prior to Apple's renaissance, technology required users to bow to complexity in operating devices and products. Steve Jobs changed the rules and believed that the device should be the slave of the owner and not the other way around. User manuals were seen as optional guides and consumers embraced this new perspective.

"User empathy" is why his loss feels so personal. The care and concern shown by this rare individual to make lives better through the use of technology makes his passing a personal experience for millions around the world.

It is rare that a business leader impacts the world in the way that Steve Jobs did. But in this moment of grief, it is important to celebrate all the positives that he brought to the world. As Tim Cook stated in his press release today, Apple plans to celebrate Steve Jobs' life and legacy. This is a fitting tribute to a man who made a difference in the world.

Thank you Steve for your efforts and your passion; you will be missed.

Michael A. Yoshikami, Ph.D., CFP®, is Founder, President, and Chief Investment Strategist of YCMNET Advisors, Inc., a registered investment advisory firm ( He oversees all investment and research activities of YCMNET. He is a respected lecturer speaking frequently on market issues, tactical asset allocation, and investment strategy. Michael and YCMNET were ranked as one of the top 100 investment advisors in the United States for 2009 by Barrons. He appears regularly on CNBC and CNBC Asia and can be reached directly at

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