Despite markets continually in flux, Morgan Stanley thinks there are still stocks investors can keep for the long haul.
According to its "20 for 2015" report released Wednesday, Morgan Stanley asked its analysts "to identify the highest-quality companies in their sectors at times of market dislocations."
The main criterion, Morgan said, is "sustainability of competitive advantages, business model, pricing power, cost efficiency, and growth." The report also takes a "long-term view," identifying "the best franchises, not the most undervalued stocks."
"Our driving principle was to create a list of companies whose business models and market positions would be increasingly differentiated by 2015," the company said.
The list includes, in alphabetical order: Amazon.com, BorgWarner, Chevron, Cognizant Technology Solutions, Colgate Palmolive, Dollar Tree, Enterprise Products Partners, Essex Property Trust, IHS, Oracle, and Philip Morris International.
Also included are Qualcomm, RenaissanceRe, Schlumberger, Target, Teradata, Union Pacific, United Technologies, VF Corp. and Visa.
Some of the runners-up include Apple, Costco, eBay, Macy's and MasterCard.
The full report can be read here.
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Morgan Stanley does and seeks to do business with the companies covered in its research.