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Fast Money

Will Wicked Winter…. Errr October Weather Freeze Retail?

Sun worshippers were miserable and snow bunnies ecstatic, but what should an investor make of the early snow storm?

According to Evan Gold vice president of client services for although many storms can be a net-negative for business, this one is actually be a net-positive based on the fact that it is driving consumers to purchase products much earlier than they typically do.

”Products like boots, sweaters and outerwear – products that would be purchased later in the season may be purchased sooner because consumers are now in a winter mind-set,” Gold says.

How should you trade the trend?

"I think the trade is long Deckers," says Joe Terranova. "Between $110-$115 I'd get behind it." And I'd also look at Amazon ," he says.

Check out our entire conversation with Evan Gold. Watch the video now!

Trading the Weather: Retail

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Trader disclosure: On Oct 31, 2011, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s "Fast Money" were owned by the "Fast Money" traders; Nathan is long Jan puts BAC; Nathan is long Nov & Jan puts MS; Nathan is long Jan calls NFLX; Nathan is long Jan puts INTC; Nathan has long Nov puts CSCO; Kelly is long GLD; Terranova is long APC; Terranova is long F; Terranova is long AAPL; Terranova is long FCX; Terranova is long CAT; Terranova is long AXP; Terranova is long EMC; Terranova is long IBM; Finerman owns BAC; Finerman owns GOOG; Finerman owns JPM; Finerman’s firm owns AAPL; Finerman’s firm owns YHOO and short calls; Finerman’s firm owns IBM and short calls

For Brian Kelly
Shelter Harbor Capital is long VLO
Shelter Harbor Capital is long SPY
Shelter Harbor Capital is long COL

For Todd Gordon
No disclosures

For Dennis Gartman
Gartman is long gold
Gartman is short Euro

For Chris Verrone
No disclosures

For Evan Gold
No disclosures

For Jim Iuorio
Iurorio is long JNJ short calls

For David Greenberg
Greenberg is long CME with wires.