Small Business

Small Biz PR: Two In-N-Out Burgers, Shipped, for $56

Darren Rovell|CNBC Sports Business Reporter

A new website called Midtown Row, which launched only a couple of weeks ago, has devised an ingenious PR campaign that plays off what the company does: offering hard-to-get food items to the people who crave them.

The campaign: Offering In-N-Out burgers, shipped frozen to your door, reports CNBC's Darren Rovell.

Rovell was so intrigued by the offer, and the chance for an taste of West coast In-N-Out Burger, that he gave it a try: at a cost of $56 ($50 plus $6 shipping) for two burgers.

For those unfamiliar with the cult appeal of California-born, family run In-N-Out, the chain, with 269 restaurants in five states — Arizona, California, Nevada, Texas and Utah — is known for its fresh ingredients and limited offerings.

Does the In-N-Out experience hold up after enduring a cross-country trip packed in cellophane, bubble wrap and dry ice? In Sports Biz, Rovell reviews his burger, and the potential for this new business.