Entrepreneur: Leonard Fishman
Pledge4Good, unlike other online fundraising platforms, aims to make donating to charity fun, casual, and more social, according to the company. The business allows users to tie donations to everyday achievements and leverage social media to invite friends to match a pledge.
When users achieve their goals, they check-in through the company's mobile app or website, their achievements are broadcast to their social networks, and all corresponding donations are effected. Pledge4Good is part of the University of Pennsylvania's startup accelerator and the company is expected to launch in the coming weeks.