As retailers compete for shoppers' dollars on this kickoff weekend to the holiday shopping season, the best deals may not be at the malls' anchor stores, but at the auto dealership anchoring local business on Main Street.
CNBC correspondent Phil LeBeau writes in "Behind the Wheel" that auto dealerships are the place to go for deals this weekend. Driving those deals, he says, are a large inventory of 2011 automobiles, combined with flexible financing, and the all-important weather forecast: mild and dry, which should keep shoppers on the move.
He also reports that TRUECar.com, a car-shopping website, predicts that auto dealers will be offering an average discount of 9 percent off the manufacturers' suggested retail price. And other reports say those discounts could be as high as 20 percent, when additional incentives, such as military discounts and loyalty discounts, are thrown in.
With dealers able to offer such large discounts, we have to guess that even shoppers who swear they will avoid the mall this weekend might be tempted to stop by their local auto mall to check out the deals.