Zynga Hits the Road Before Its IPO

Zynga, the online gaming company known for Farmville, is headed for the public markets after a two-week road show starting Monday, when it will sell its potential $9 billion valuation to investors.

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The company’s tour will start in the Mid-Atlantic region Dec. 2 and end there on Thursday, Dec. 15, with seven stops in between.

Zynga filed an updated S-1 form on Dec. 2 with the Securities and Exchange Commission, in which it said it intended to price 100 million shares at a price range between $8.50 and $10.00 a share.

The schedule for the road show, as obtained by CNBC, is as follows:

  • Monday, December 5 - Mid Atlantic
  • Tuesday, December 6 - Chicago/Kansas City
  • Wednesday, December 7 - New York
  • Thursday, December 8 - Boston (Group Lunch)
  • Friday, December 9 - New York (Group Lunch)
  • Monday, December 12 - San Francisco (Group Lunch)
  • Tuesday, December 13 - Denver / LA
  • Wednesday, December 14 - Houston/Minneapolis
  • Thursday, December 15 - Mid Atlantic (Pricing Date)

Morgan Stanley and Goldman Sachs are leading the offering, with BofA Merrill Lynch , Barclays Capital, and JP Morgan serving as joint bookrunners.