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At Fresh All Time Highs, Can These Winners Continue to Gain?


The pros have been saying in this market stick with what’s working. In other words play the market leaders not the laggards, the leaders are continuing to perform.

However, with McDonald’s, Yum Brands and Starbucks all making new highs on almost a weekly basis, should you really stick with these names for much longer?

Trader Steve Cortes thinks in the case of McDonald's, Yum and Starbucks you can, in fact, 'stick with what's working' for at least a little while longer. He sees tailwinds for these stocks simply because “food prices have come down a lot. We’ve hit new lows for the years on the spot price of soybeans and coffee. That’s great news for these firms.”

”And what’s the other big component for these firms?" Cortes asks. "It’s wages. And wages are also depressed. I see the current environment as a very good environment for these stocks; as well as other low-priced food purveyors and coffee stores.”

However, if you're not already in these names, Cortes wouldn't establish new positions just yet. He thinks the market is due for a broad pullback.  But on a dip, he's a buyer.

Trader Stephen Weiss is on the other side - at least when it comes to McDonald’s. “There’s only so much they can grow sales. Looking at their international business. I think the weaker euro is going to hurt their bottom line.”

Yum however, may be a different story because it has less exposure to Europe. Weiss sees Yum as primarily a play on the US and China, where most of their stores are. “This one can keep growing,” says Weiss.

In case you're wondering on Monday's Fast at 5, trader Guy Adami said much the same - stick with what's working - names like MCD and Yum - that is if you’re a trader.

However, if you’re a retail investor who isn’t nimble, Karen Finerman had words of caution. "If you don't trade in and out of positions, long MCD and Yum! may not be for you. For both the drivers have been overseas growth – if that slows I think both stocks have extra room to fall.”


> NEW SLIDESHOW: Slo-o-o-w Money, 10 Top Stocks for the Long-Term Investor


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Trader disclosure: On December 13, 2011, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s "Fast Money" were owned by the "Fast Money" traders; Stephen Weiss Is long QCOM; Is long  EUO; Is long BA; Stephen Cortes; Is Long Treasuries; Is Long (SVU); Is short Australian Dollar; Is short Euro Currency; Is short (AAPL); Is short  Crude Oil Futures; For Dan Dicker Is long RIG; Is long SLB; Is long BHI

For Patty Edwards
Firm is long NKE
Firm is long COP
Firm is long CVX
Firm is long NKE
Firm is long COST
Firm is long AMZN
Firm is long MCD
Firm is long YUM
Firm is long SBUX

For Brian Kelly
Funds long IWM
Funds long Euro currency
Funds long  British Gilts
Funds short Swiss Franc
Funds short German Bunds
Funds short Japanese Yen

For Amelia Bordeau
Firm makes market in AUD/NZD & Euro Currency

For Arvind Bhatia
* No disclosures

For Anthony Chukumba
BB&T Capital Markets makes a market in the securities of Best Buy Co. Inc.

BB&T Capital Markets expects to receive or intends to seek compensation for investment banking services from Best Buy Co. Inc. in the next three months.

An affiliate of BB&T Capital Markets received compensation from Best Buy Co., Inc. for products or services other than investment banking services during the past 12 months. The analyst or employees of BB&T Capital Markets with the ability to influence the substance of this report know or have reason to know the foregoing facts.

For Walter Pritchard
Citigroup Global Markets Inc. or its affiliates beneficially owns 1% or more of any class of common equity securities of salesforce.com, inc.. This position reflects information available as of the prior business day.

Citigroup Global Markets Inc. currently has, or had within the past 12 months, the following as clients, and the services provided were non-investmentbanking, securities-related: salesforce.com, inc..

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