CNBC News Releases


Jennifer Dauble


ENGLEWOOD CLIFFS, N.J., May 2, 2012—It’s an industry on the verge of extraordinary change with billions at stake. The battleground is your living room. Media giants, tech titans, Internet innovators—they all want in on the action and a role in shaping the future.

On Monday, May 7th at 9PM ET/PT, CNBC presents “,” a documentary reported by CNBC’s Media and Entertainment Reporter Julia Boorstin that takes viewers inside the companies competing to shape the new connected-tv reality. CNBC speaks with some of the biggest names in the industry from MTV founder Tom Freston and actor Ashton Kutcher to Comcast CEO Brian Roberts, Time Warner CEO Jeff Bewkes, CBS CEO Les Moonves and The Walt Disney Company CEO Robert Iger about their visions for the future of television.

Today, televisions are not only bigger, thinner and sharper than ever, but they share one revolutionary feature—the ability to connect to the Internet—making it possible for big tech companies like Microsoft, Google and Apple to invade your living room television set. Spending hundreds of millions of dollars, these tech companies are fighting not only for your time, but to change how you watch, what you watch and where you watch television. YouTube, owned by search giant Google, is just one of the many players betting that Internet connections and apps will change how you use your television set. The company is putting its money behind original content—100 new channels that people will access on computers, tablets, smartphones and connected televisions— trying to create quality programming similar to what you find on TV, including the star power. And, while Google reveals big plans to bring its search bar to your living room TV, Microsoft works to reposition the Xbox gaming console as your set top box of the future.

A new generation of consumers demanding content anytime and anywhere is creating a serious dilemma for media giants looking to protect advertising revenue and the fees they collect from cable and satellite companies. With three quarters of Americans paying for broadband the big question is whether the next generation will decide the Internet is all they need. As a result, media conglomerates are taking different approaches to protect their content and keep viewers subscribing. Some companies such as Disney are joining forces with content and distribution companies like Comcast, CNBC’s parent company, to meet consumer demand for more video, including live content, when and where they want it. While others, like Time Warner are putting it all online for subscribers, turning channels like HBO into an app.

Whether its network television, cable or online video, original content is king, but what is changing is the fact that anyone can produce it and you never know where the next big hit will originate. From scrappy upstarts like Maker to big network production houses, companies of every size are creating more content just for the web, positioning themselves for the future of television.

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Scott Matthews is Vice President of Business News Specials. Ray Parisi is Director of Special Programming and Jason Bellini is the show’s producer. Nikhil Deogun is Senior Vice President and Editor in Chief Business News, CNBC.

CNBC’s “Stay Tuned…The Future of TV” will re-air on Sunday, May 13th at 8PM ET.

About CNBC:

With CNBC in the U.S., CNBC in Asia Pacific, CNBC in Europe, Middle East and Africa, CNBC World and CNBC HD+, CNBC is the recognized world leader in business news providing real-time data, analysis and information to more than 390 million homes worldwide. The network's 16 live hours a day of business programming in North America (weekdays from 4:00 a.m.- 8:00 p.m.) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. and CNBC Mobile Web ( offer real-time stock quotes, charts, analysis and on-demand video.

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