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10. Traveler Accommodation

Sales % Change from 2009 to 2010: -0.23%

When there’s less money to go around, one of the first casualties for consumers is the travel budget. This means that hotels and motels would see a sharp drop in the number of people checking in, and this is exactly what happened in the lowest point of the recession.

“Travel accommodation, which includes all sorts of privately owned hotels, saw sales flatline or slightly decrease during the recession,” Bierman said. “Consumers might have taken fewer vacations, and business travelers might have tried to save with cheaper rooms or less amenities.”

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